Selling Today - Creating Customer Value
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Verlag | Pearson Education |
Auflage | 2011 |
Seiten | 544 |
Format | 28 cm |
Gewicht | 1002 g |
Artikeltyp | Englisches Buch |
ISBN-10 | 013257019X |
EAN | 9780132570190 |
Bestell-Nr | 13257019E |
A hands-on approach to the sales skills necessary for creating and delivering superior value to customers. In today's consumer-focused business world, professional sales skills are an important asset for anyone to have. To help readers enhance these skills, Selling Today: Partnering to Create Valueprovides current academic topics along with extensive opportunities for application.
The new edition provides an up-to-date and cutting-edge treatment of the field, and incorporates more "learn by doing" materials to equip readers with hands-on experience.