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| Verlag | Oxford University Press |
| Auflage | 2014 |
| Seiten | 978 |
| Format | 17,1 x 24,5 x 5 cm |
| Gewicht | 1656 g |
| Artikeltyp | Englisches Buch |
| Reihe | Oxford Handbooks in Finance |
| ISBN-10 | 0198714815 |
| EAN | 9780198714811 |
| Bestell-Nr | 19871481EA |
A single and comprehensive source for research and practice. An indispensable reference for managers and researchers
Klappentext:
The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders fromindustry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory,and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.
Rezension:
`This wide ranging book provides many important lessons on effective pricing. It bristles with empirical information, reviewing practices in industries from advertising and airlines to wine and wireless services. It then lays out the analytics underlying effective pricing, examining methodologies such as game theory and behavioral decision, and strategies and techniques, such as auctions, markdowns, and promotions. This book is thoroughly grounded in real world considerations, looking at matters from how to manage an effective pricing organization to how to conduct a global pricing strategy. Learn from this book in all aspects but one. Its price should have been set ten times as high. But then you should still buy it. \' Richard Zeckhauser, Frank P. Ramsey Professor of Political Economy, Kennedy School, Harvard University